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Building up your brand id

Building up your brand id

The key to creative and effective branding of any program, product, service or institution is finding the right positioning – to drive the advertising and other marketing tools. It does not have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers” – “You’re what you appear to be.” This position, or ‘brand’ is really an identity – a way people can sort through all the confusing information and summarize what they think about something.
What do you get with a brand identity?

 

Over the last 25 years we have come to learn that the development of brand identity is much more than a mere benchmark denoting successful arrival in brand identity business, or its evolution and growth. A highly competitive business environment in today’s highly competitive business environment.

Just to lay some “groundwork”, here are the reasons why you can have a strategically important effect on your bottom line.

o It’s easy to know who you are, which means:

o It’s easy to know what you do. (Helps develop goals)

o It’s easy to know how to do it. (Helps with implementation)

o Less energy is expended overall. (Creates efficiency in communications)

o Team building occurs naturally when staff can identify with common symbols, common language and therefore common goals. (Sports uniforms are a good example.) Every player feels like a part of the group.)

o You can match your image for your business needs or view of his business. (A simple matter of “give what they want.”)

o With a clearly defined identity you communicate more efficiently with your customers, and they remember you more easily. (Memorability is easier when everybody is clear you are are.)

o Enhancements in the overall quality of your product or service. (Consistency always counts.)

o Benefits and unique qualities of your business are communicated more clearly to your clients thereby increasing sales. (Marketing tool)

o Helps set identifiable standards of quality in your product or service. Helps with a sense of reliability by developing a “brand identity.” (Brand names are trusted.)

So, what is a corporate brand anyway?

As we begin the process of making recommendations for developing a corporate branding identity let’s talk about what we really mean by “brand.” What is it, why does it work, how does it work and who makes it work.

Why Should We Be Your Choice For Charity Venue Hire In The Uk?

 

Why Should We Be Your Choice For Charity Venue Hire In The Uk?

With so many fine options for Charity Venue Hire In The Uk, you can be forgiven for feeling a little overwhelmed when attempting to choose one for your next big fundraising event. It’s a public event, so should you opt for somewhere that is visually spectacular, even if it is less than well-equipped and difficult for many of your attendees to reach? Or perhaps somewhere a little more ‘cheap and cheerful’ might make more sense for what is, after all, a charity event?

 

Here at Shendish Manor, we don’t think that you should feel bound by such contradictions. We think it’s possible for you to choose a venue for your charity event that appeals to both your head and your heart, and that appeals to all of your fantasies for what your charity event could be, without neglecting the basic practicalities.

What’s more, we believe that Shendish Manor is that venue. Allow us to explain…

We Can Certainly Do The Mundane Stuff…

Central to whether your next charity event turns out to be a success or failure is good preparation and organisation – and you can be assured of the highest standard of both when you make Shendish Manor your preference for charity venue hire in the UK.

We have hosted all manner of special events down the years, including the likes of traditional afternoon teas, wedding fayres, hen parties, graduations and celebrations of life, so we are more than capable of assisting you to ensure that your big fundraising event goes without a hitch.

…but We’ll Also Get Your Pulse Racing

Who wants to hold an all-important charity event in a soulless concrete box? Yes, we know that the worthy causes that your charity exists to support need to be the principal focus of your event. But the evening’s activities will also be much more memorable – for the very best reasons – when they take place in a stunning, but not too overwhelming setting.

Shendish Manor provides precisely that setting. On the outside, our building is a masterpiece of Victorian splendour… while on the inside, our suites are similarly resplendent. There’s a good reason why we are such a popular choice of venue for weddings, for example – Shendish Manor is definitely a place that captures the heart, and not just the head.

Do you like the sound of all of these things in your choice of charity venue hire in the UK? If so, simply get in touch with our special events team now for more information about the availability and prices of our sought-after events spaces.

Self Driving in the Shipping Industry

Self Driving in the Shipping Industry

Whether it’s from Google, Apple, Uber or otherwise, the propulsion vehicle itself will become the ultimate game changer in the next few years. This autonomous vehicle will surely insert itself into many industries, but what will surely be the hardest hit is the shipping and transportation industry. Every day the truckers track thousands of hours driving across the country carrying goods from warehouse to warehouse, but what if the driver is not needed?
If this shipping truck can go from point A to point B without driver, how does this affect the industry? One of the biggest changes to come is certainly a hit for the workforce. There are currently more than 3 million truckers in the United States alone, so this will greatly devastate the job market. Pro autonomous trucks will come in shipping companies’ savings as the need for skilled truck drivers will decrease, the roads will be safer, because so far the driver’s own vehicle has safer driving records than the manned vehicles, and also allows shipping managers to manage the scheduling of their shipments by better, because you do not have to worry about considering the sleep / feeding needs of the drivers.

 

The delivery manager is probably some of the most excited for this new technology to be mainstream. Currently, there is an application and software platform that provides shipping tracking solutions that provide real-time information and updates to shipments for transport and broker carriers, but in the future this app may be more versatile. They can integrate full delivery automation that enables managers to set start times for delivery and have the ability to plan routes well from their offices – without having to spend extra time in coordinating with drivers.

The technology needed to allow truly autonomous shipping trucks is still quite a bit, but this is something the shipping industry needs on their radar. Technology companies are racing to be the first to reveal their own vehicle, when will their goals be achieved? It’s too early to say for sure, but maybe closer than you think.

Hitile Unveils New Series of LED HD Video Display

Hitile Unveils New Series of LED HD Video Display

The F9 series is a perfect combination of various elements, including HD LED display, smart LED cloud TV, LED all-in-one Display for Business Use and eTotem. Excellent color uniformity, no black screen and no outages when used as well as safe maintenance of the F9 Series have pushed the industry standard LED display. Hitile welcomes everyone to enter “Era F9”.
Nowadays, with the development of display technology and LED applications are extensive and deep, wide market began to form. At the same time, the rapid explosion of LED raw materials and related technologies is driving the adoption of LED displays to new levels. Currently, HD LED displays that utilize smoothness, excellent color uniformity, better color reproduction, higher dynamic refresh rates and longer service life are widely used across domains such as studios, road traffic, monitoring systems, systems energy, military, hydraulic engineering and urban management

 

The HD LED display market will grow rapidly through rapid technical development. F9 series was born as a substitute for traditional TV, projector, and DLP as LED industry innovation. According to statistics, there are nearly 10 million projectors started to be used today. If the F9 Series can replace 10% of that amount with an estimated price of 300 thousand to 500 thousand each, then it could reach tens or hundreds of billions in the market. As the domestic market is full of potential, Market Manager Li expressed his confidence in the F9 Series by saying “in the future, the traditional mode of direct selling + service will go bankrupt, and we will draw lessons from Huawei, Gree and Cisco, thus shifting the HD LED display market to ‘channel + service’ mode Hitile will start selling HD LED display channels with the goal of realizing the ‘ten billion’ dream.

The company’s engineer says, “The F9 series integrates excellent artistic, quality and safety design as one, and currently uses the most uniform panel design, the most reasonable power distribution system, the most reliable data transmission mode and the safest maintenance design. Its core advantages are good color uniformity, no blackouts or power outages during use, as well as safe maintenance. ”

Relying on technical features and product excellence, Hitile will provide customers with various solutions including conference applications, auditoriums, banquet halls, reception hall and smart LED Cloud TVs so as to adapt the high-end, modern, stylish video walls and picture walls. with high added value.

“We will stand from the customer’s point of view to make endless efforts in improving the product, focusing heavily on research techniques and product manufacturing and vigorously promoting standardization and standardization of products.” Hitile will stand out as the NO.1 brand in China’s LED industry. producing quality LED screens applicable in various fields through Hitile’s power and scientific innovation, “added Manager Li in the end.

New7Wonders of the World is amazing

New7Wonders of the World is amazing

What is New7Wonders?
Explorer brain child of Bernard Weber, New7Wonders idea is his hope to connect people from all over the world together to create a list of modern wonders were chosen democratically by travelers far and wide. The New Wonders list was compiled in 2007, and is based on the votes of community members from around the world. This is a bucket list ready by the end of the intrepid explorers and backpacker most daring, and offers some of the most prominent architectural triumphs and stunning monuments that must be presented by the planet and its inhabitants themselves. New7Wonders of the World is amazing

Monument of the monument

Monuments that made it into the list is not short of an icon: Colosseum in Rome, the Great Wall of China, Christ the Redeemer in Brazil and India Taj Mahal is regarded as the crown jewel sparkling architecture of this star-studded bucket list. of the greatest achievements in the world.

A true icon recognizes the whole world, a visit to one of these offers moments you’ll never forget. Imagine feeling hundreds of years of history in the rock that surrounds you in central Rome in the Colosseum. Imagine yourself watching the sunrise over the cool marble façade symmetrical beauty of the Taj Mahal before the crowds pouring, or draw your breath at the top of the Great Wall of stairs trying to see the stunning panoramic views across China. New7Wonders of the World is amazing

Ancient Civilizations and How They Live

Impressed by the Inca’s ability to build entire civilizations at altitudes of several thousand meters in Machu Picchu; winding through the elaborate and beautiful Maya temple in Chichen Itzá Mexico; and look at the towering structure carved out of sandstone in Petra, Jordan.

The difference between these three great civilizations is seen in the architectural style of this impressive ruin. It is also clear that the love and devotion that accompanies these works has a general echo of something that binds all humans around the world and all the time together.

It would not be nice to forget …

Before leaving for the next adventure to mark New Wonder, never forget that it is better to prepare for all scenarios so you can enjoy your journey with peace of mind. The backpacker travel insurance policy is essential to enable you to go further, higher and deeper into this exciting list on your way. Go Assure backpacker travel insurance belonging to the government can cover your entire trip, whether you’re away for a month or two or lucky enough to be on the road for a year. So, choose your destination, buy your insurance, pack your bags and set out on the journey of a lifetime!

Ethan Bailey is an experienced adventure traveler and insurance expert with Let’s Go Insure team. Ethan’s spirit is to inspire his clients to go further, deeper and higher on their journey and his expertise in providing ideal insurance allows them to do just that. If you are looking for the best backpacker travel insurance, Let’s Go to work with underwriters, intermediaries, and most experienced insurers to offer a range of competitive insurance without sacrificing protection. New7Wonders of the World is amazing

The Darien Gap — A Desperate Journey

The Darien Gap — A Desperate Journey

A 60-mile stretch of virgin jungle forms the border between Colombia and Panama. It’s the only break in more than 19,000 miles of highway that connects the Arctic Ocean and the southern tip of South America.

It’s called the Darien Gap – and it’s a fabled, legendary no-man’s land that’s bedeviled the most storied adventurers, members of the American military, and legions of would-be migrants. But it doesn’t put them off. Even today, tens of thousands of migrants a year risk their lives to cross it.

When the CBSN Originals team set out to cross the gap, we meet Shahab Shahbazi. He’s from Iran, thousands of miles from home, sitting in a smuggler’s home in the middle of nowhere, Colombia.

“I’m trying to find a life,” he tells us. “I’m trying to find out if I can have a better life or not.”

Shahab has a small bag with him, and no more clothes than those he already wears. Like many of the migrants we’ll meet, he seems hideously under-prepared for a week-long, life-threatening trek.

“But… I got to go. I need life. I need more life,” he says.

Migrants can arrive at the southern fringe of the jungle with relative ease, due to lax immigration policies in a number of South American countries. Under the cover of the jungle, they cross illegally from South into Central America. Some will pay smugglers — often known as “coyotes” — a few hundreds dollars to guide them through this notoriously difficult no-man’s land. Other options are far easier — like taking a boat or plane into Central America right up to the doorstep of the U.S. But they heighten the risk of capture and immediate deportation, a crushing setback for migrants when every step on the journey often means starting afresh from nothing.

This particular step comes with its own unique risks. Augustin, one of the smugglers we follow, says “The Darien Gap is… very dangerous. Because there are many hills, many rivers… many snakes, many jaguars. I’ve seen many people die. Not just one. Many.” Added to that, there are violent paramilitary groups who control the drug smuggling corridor that runs parallel, but deeper inside the jungle.

The sheer physical ardour of the trek, however, is the biggest challenge, as we find. Usually within 30 minutes of setting out, we’ve waded through waist-deep waters, soaking our socks for the remainder of the day. Our wet, shriveled and blistered feet are impossibly painful. Most people on the route don’t have a change of clothes.

“I don’t have anything else,” says Shahab. “One pair of pants,” he says of his belongings.

Shahab, who fled Iran due to religious persecution CBS NEWS
The daily diet is just as meagre. It’s rice, all day, with maybe a 1/4 of a can of tuna. It’s bland, but it provides the calories we need to forge ahead, and it’s relatively light.

At the end of a long day, we pepper Shahab with questions about his motivations. He speaks better Spanish than English, having spent years in Venezuela after fleeing Iran.

I ask Shahab, “What do you want to do when you get to the US? If you get to the US?”

“My professional trade is carpentry. I think I want to keep being a carpenter. If not, I’ll be a chef. I’m going to see what I can find in the US.”

He tells me about what he left behind. A family who doesn’t know he’s here in the Darien and a girlfriend in Venezuela.

“She’s my love. She’s my heart. I always think fondly of her. I miss her. And I think about where and when I can see her again.”

The next morning, we pack up camp. Our guides tell us today will be hell. There’s a steep ascent ahead — perhaps the hardest part of the journey. And they warn that we have far too much baggage.

We’ve packed for a long journey — three cameras and enough batteries to allow us to operate them for two weeks. Memory cards, backup drives to seal and secure our memories, sat phones and food. It’s too much to carry, so out go “non-essentials” like toilet paper, ‘extra’ underwear, hand sanitizer.

As I jettison weight, a group of eight migrants catches up with us — from halfway around the world, mostly India and Sri Lanka. Because of a deportation agreement between Panama and Latin American nations, the route is far less palatable to would-be migrants from those countries now. But the route is still plied daily by migrants from much farther afield who see it as a doorway to North America. Augustin, the smuggler, had told us: “Cubans, Haitians, Nepalese, Dominicans, from India, and yes, from Africa too. I calculate that I helped about 2,000. I guided them through and gave them help. Last year, they doubled in numbers.”

Finally, we summit the mountain that’s essentially the demarcation line between Panama and Colombia.

A Lad’s Ski Break in Morzine

A Lad’s Ski Break in Morzine

Listen up skiers! Summer’s heading for the exit and you know what that means. You, your best mates and some ski runs to conquer…
That’s all nice and simple, but there’s still the tricky choice of where to go. There are loads of great ski resorts to choose from in Europe, each with their own incredible set of pistes and happening après-ski scene. Want my advice? For me, the only way is Morzine in the huge 650km Portes du Soleil area: a scintillating selection of runs (ranging from intermediate to expert), and off the snow entertainment that’s perfect for both party animals and more laid-back customers. You can thank me later.

 

Ripping Après Ski

When the sun sets on Morzine it becomes one hell of a party town. And because it’s not too big, wherever the night starts your next port of call is probably just around the corner. These are my picks (discovered through detailed ‘research’) of the best joints.

• The Tibetan Café – start the evening’s entertainment at this energetic spot. • Bar Robinson – one of Morzine’s most popular bars is a great place to take things up a notch. • Dixie Bar – chillers will dig this easy-going sports bar and its live music. • The Cavern – want to party into the small hours? Look no further. • Le Crepu – open till 2am and just right for winding down after a heavy night.

Some Awesome Skiing

Morzine is in the heart of the Portes du Soleil, meaning you have the pick of as much as 650km of pistes, just waiting to be tackled. With this selection of the best areas to go, there’s bound to be something for everyone in the group.

• Avoriaz – freestylers rejoice! This nearby resort has six terrain parks as well as plenty of gnarly high-altitude powder runs to strut your stuff. • Le Pleney – close to Morzine and with a great spread of blues, challenging reds and steep wide runs, Le Pleney is perfect for intermediates in search of real challenges. • Les Gets – high-altitude powder runs are the name of the game here.

And Still More Fun

If you fancy a day or two’s break from the skiing but can’t bring yourself to abandon the snow all together, then why not have a go at snowmobiling (either solo or with a guide depending on your confidence), ice skating or snowshoeing? Even winter paragliding’s an option. Believe me when I say it’s completely unlike anything you’ll have done before.

Morzine also has an active entertainment and leisure scene off the slopes. With a cinema, indoor swimming pool, ice-hockey games every week and spa treatments there’s no chance of boredom striking.

How to Get There

Getting to Morzine with Shuttle Direct is like going down a green run. Easy. Pre-book a Geneva to Morzine transfer and once you’ve arrived at Geneva airport, one of our friendly drivers will be waiting for you. As you and your mates travel from Geneva to Morzine, transfer your mind to thoughts of long days of skiing and lively nights of top-notch après ski.

Flower artist Makoto Azuma’s stunning arrangements

Flower artist Makoto Azuma’s stunning arrangements

In this season of shorter days and longer nights we probably need the sight of flowers more than ever. Perfect timing for Ben Tracy’s “Postcard From Tokyo”:

The mornings begin shrouded in fog and surrounded by color. Yellow, red, pink … a forest of flowers begins to grow.

The Tokyo floral studio of Makoto Azuma looks more like a laboratory, and his team more like a Japanese rock band. Azuma barely speaks as he works. His focus is unbroken, as his fingers perfect each petal until his creation is complete.

Tracy asked, “When you look at a flower, what do you see?”

From Makoto Azuma’s Bottle Flower Collection. MAKOTO AZUMA
“I see flowers as symbolizing life,” he replied. “When a flower is cut and removed from the soil, it begins a new life.”

So nearly nothing is left on the cutting room floor. Trash becomes treasure locked inside a bottle.

“I can put flowers inside a vase but they would look nothing like what you do,” Tracy said. “Where does the inspiration come from?”

“The flowers themselves are my inspiration” Azuma said. “It tells me how to make it look more beautiful.”

And he’s always looking for interesting locations to plant his work — captured with stunning photography.

Azuma’s talents have also been on display at fashion houses such as Fendi and Hermes, and even lined the runway at fashion shows.

To watch Makoto Azuma’s “Burning Flowers” installation click on the video player below.

 

Burning Flowers by AMKK000 on YouTube
And while you’ve probably already realized that he’s not your average florist, Makoto Azuma destroys any preconceived notions of what that word even means.

Flowers in ice. MAKOTO AZUMA
He and his team have created elaborate videos of their larger-than-life botanical adventures.

They’ve planted a bonsai tree in the middle of a blizzard, and frozen flowers inside giant blocks of ice.

They’ve sailed a floral armada out onto the open ocean, and sunk a giant arrangement down to the bottom of the sea.

And then there was the time a bouquet boldly went where no bouquet has gone before — into space.

Left: Makoto Azuma’s “Sephirothic Flower: Diving Into The Unknown,” photographed at the bottom of the sea. Right: The artist’s “Exobiotanica2: Botanical Space Flight,” launched above Earth. MAKOTO AZUMA
Tracy asked, “Does that bring attention and therefore you sell more flowers? Or is there something you are trying to communicate?”

“I like to push the envelope” Azuma said. “An arrangement of flowers on a table is nice, but I want to find new ways flowers can move people.”

It’s also part of his near-obsession with the science behind how flowers live, and how they die.

Inside a room at his studio he conducts detailed experiments, documenting how much water different types of flowers need under various conditions, and how long they survive. He says that informs how he makes the most of a flower’s 10-day lifespan.

Introduce Young Learners to the Opal Coast

Introduce Young Learners to the Opal Coast

For teachers planning school trips to France, a clearer option such as Paris certainly holds much appeal in terms of their historical depth, culture and accessibility. However, this is not the only objective to consider: The beautiful Opal Beach, which covers the region from Picardy to the Belgian border, provides some excellent options for school trips to France with a focus on subjects such as history, language, or science. Introduce Young Learners to the Opal Coast
The Value of Education for Getting to Beaten the Ticket

There is much to say to bring students to destinations that have not been so touched by modern tourism traps. Exploring Opal Beach will allow deeper levels of intimacy with people and cultures, and expose students to languages ​​and cultures at a comfortable pace. The beauty, tradition and authenticity of the Opal Coast make it an absolute gem for groups of all ages.

Come out in Nature

In addition to its historical and cultural cache, Opal Beach is an area of ​​outstanding natural beauty. For young students on a school trip to France, the opportunity to get out into the coastal environment can offer a warm welcome and help build a profound appreciation of the flora, fauna and spectacular scenery that determines this beautiful region.

To find a different side to nature, a visit to the impressive French National Marine Life Center, also known as Nausicaa, provides an introduction to the diverse marine life. Nausicaa is the largest aquarium in Europe and provides an interactive and highly entertaining experience for children. Introduce Young Learners to the Opal Coast

Engage in history

This coastal region has been an important history for centuries – not only to France but also to the rest of the world. From this coast Julius Caesar invaded England in 55 BC, and the area also played an important role in the second battle of the world war. There are many relics that continue to bring past lives for young students, including the 1916 Somme Museum in Albert, Hitler’s podium rocket at La Coupole, and the Mimoyecques Fortress in Calais.

Find the Authenticity

Not just history students who can benefit from traveling to this area on a school trip to France. The small traditional fishing town that forms the shoreline is an ideal situation for young people to discover their first taste of French language, culture and cuisine. In this relaxed and less touristy atmosphere, the experience is often more authentic and generally less intimidating. Students can practice their beginner language skills with local market vendors, and friendly and always positive responses help them grow in confidence to interact more. It is also an opportunity to expand their appetite to include some regional delicacies to the source.

Though less well known than the larger tourist towns, the Opal Coast is no less important for students in terms of native cultural experience. His ability to facilitate curriculum-based curriculum learning opportunities across a range of subjects provides tremendous educational value potential.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in travel for school trips to France and educational tours for school and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Introduce Young Learners to the Opal Coast

What is Entrepreneurship Like

What is Entrepreneurship Like

In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us.
Here is a Collection of “POWER TOOLS FOR ENTREPRENEURS” – Click Here!

 

Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently controlled. The American Heritage Dictionary defines an entrepreneur to be a person who organizes, operates, and assumes the risk for business ventures.”

These are rather abstract concepts for a person just beginning to consider whether they ought to start a business rather than take a job, or leave a secure job for a chance at greater self-fulfillment. Let us try to refine our understanding of entrepreneurship by asking some more specific questions.

Is everyone who runs a business an entrepreneur? Many would not consider the newspaper carrier, shoeshine person, and grass cutter entrepreneurs, though these are often the youthful pursuits of those with an entrepreneurial bent.

Does it matter whether the business is merely part-time? Whereas some part-time activities are basically hobbies, or undertaken to supplement income, some entrepreneurial ventures can be tested in the marketplace on a part-time basis.

The path to an entrepreneurial venture might begin by earning a salary in the business one expects to enter, while learning more about it, and waiting for the opportune time to go out on one’s own. This time can be used to develop a support network, professional and personal, and generating ideas to bounce off people whose opinion one respects.

At what scope does self-employment become a venture? The primary objective of many self-employed people is merely to employ themselves (and others if necessary) at a moderate to good salary; some are even willing to eke out a living to do what they enjoy. This approach is often referred to as a lifestyle business, and is generally accompanied by little, if any, plan for growth.

These questions are intended, not to develop a precise definition of entrepreneurship, but to help us understand our attitude toward its many forms of expression. We may each answer these questions differently, yet all answer appropriately within our own frame of reference.

Entrepreneurship is more an attitude than a skill or a profession. Some of us may prefer a corporate or public service career path, but many would choose an entrepreneurial opportunity that feels right.

Would you consider a person who inherits a business an entrepreneur? From the point of inheritance on, it is their own money and financial security at risk. They could possibly sell the business, invest the proceeds in blue-chip stocks, and live off dividends. Some might consider managing a personal stock portfolio for a living as an entrepreneurial venture.

Would a person who inherited a small or marginal business, then took it to new dimensions be considered an entrepreneur? The inheritor could have tried merely to keep it going, or even to pace the business decline to just carry them to retirement. In a family-held business, long-term success is often a central goal.

Are franchise owners entrepreneurs? Many feel that, for those who have access to the large up-front investment, franchises are sure things. For many, operating a franchise is similar to investing in blue chips, a relatively sure thing with generally unexciting returns.